Why are email marketing services good for business?

hiring a Facebook marketing company

Email marketing has always been standing among the first preferences for consumers. At least, until customer behavior experiences a change, email marketing seems to cover nearly 61 percent of consumer attention compared to mobile messengers and chat applications.

This preference of communicating shopping experiences and many other consumer-related interactions transcends age and gender when it concerns email marketing.

What do email marketing services bring to the table?

Email marketing is a digital marketing vertical that is used based on strategic planning and phase-wise approaches. An email marketing strategy is used to leverage business, create brand recognition, drive sales, and develop client relationships.

This is why email marketing optimization is done by digital marketing companies. Targeting a specific audience may include sending out automated, personalized marketing emails that communicate brand promotions and announcements. Based on sound strategy these emails entail weekly newsletters, promo alerts, customer survey forms, invitation events, and so on.

If you look at it from a global perspective, 87 percent of business-to-business marketers and 79 percent of business-to-consumer marketers are using email marketing services to grow and promote their businesses. That’s a massive percentage of business owners looking to expand their customer base. Email marketing has been trending for a long time; we don’t see its relevance slowing down in any way.

Significant email marketing trends that are here to stay

If you have hired a digital marketing company to provide you with email marketing services, here are some interesting trends that email marketers love to follow, because they work!

1. Creating user-generated content

User-generated content is one of the effective ways to increase organic traffic and convert users into customers. Customers are more likely to trust a company if they see positive reviews from a variety of people who have used that company’s products or services.

2. Creating newsletters that tell stories

Newsletters are more than a sales conversion tool; they also tell stories to customers, offer business insights, and convey to the audience that they matter. Newsletters have a way of building a profound relationship between company and customer.

Therefore, newsletters offer easily consumable news stories, industry updates, thought leadership articles, and other engaging content! So, you can give story summaries and cite trustworthy sources in a quick and easy way to share information that is compelling, digestible, and relevant enough to attract engagement and clicks.

3. Optimizing your content for all platforms

Emails are viewed on laptops, mobiles, tablets, and other devices. You need to make sure that your email can be read on every device. If your emails are unreadable on certain devices, you are losing out on their customers that you are trying so hard to target at the right time on the right day of the week.

4. Personalizing email campaigns

What do we mean by personalizing emails? It means to recommend products or content based on user segments, sharing messages and promotions tailored according to the audience segments, and emailing notifications based on the visitor’s or customer’s behavior.

5. Making emails more interactive

Make your emails less boring, and by that we mean, call out to your audience and encourage them to participate. Use interactive content wherever applicable and relevant. For instance, use GIFs and hover-over images, animated buttons, CTAs, gamification options, and more that include:

• Product carousels and images that can be swiped by the user
• Rollover effects to depict offerings
• Surveys and polls
• User-generated interactive content
• Design mode options like choice of light or dark mode

There are several email marketing tools out there but are the right ones and how to use them? It would be best to hire a company that provides these email marketing services and knows how to use the necessary tools. A sound email marketing strategy can still get you good business, provided you plan it out based on relevant customer data.

Source - Medium

Hiring a Facebook Marketing Agency

 Why Bother Hiring a Facebook Marketing Agency?

There are several benefits that come with hiring a Facebook marketing company. You can increase your brand’s exposure to the existing audience and attract a new audience as well. To put it simply, you get to improve your sales conversions. A Facebook marketing agency can run the most effective Facebook ads for you because they are the experts, which means that you get to improve your business.

However, many businesses don’t think a Facebook marketing company can fit their bill. They decide to run the ads themselves, and while this is doable too — whether their efforts can stand the test of competitive time or not, only the sales conversions can tell. Facebook ads have a bunch of features that if implemented properly can work wonders for a brand, but not every business can factor in the aspects of what goes into running a Facebook Ad Campaign. It’s easy and complex at the same time for newbies; we’re here to give you several reasons why it’s best you do away with the micromanaging and instead let the pros handle it for you.

The super benefits of hiring a Facebook Marketing Agency

A Facebook marketing agency comes with experts

An online advertising agency makes sure to get the right talent and experience on-board. The experts hired are highly skilled in running Facebook campaigns and contests, because they’ve been creating and running ads that provide high conversion rates. They are even aware of the latest advertising trends that are specific to the type of audience. Facebook ad campaign experts are trained maestros that know what’s good for your brand more than you do in terms of your audience, their pain points, target locations, age groups, and so on.

A Facebook marketing agency brings the results

A Facebook marketing company can reach within weeks the outcome that would take you months to achieve. For instance, getting leads, or having people to call and enquire; increase fast growth in followers, quick and consistent conversion rates and ever-increasing sales. A marketing agency can get things done faster, leaving you far away from hair splitting ads that don’t convert.

A Facebook marketing agency is affordable

Different Facebook marketing companies are available at your service with a range of budgets. Also, you want to hire an expert because they are far more affordable compared to the losses you suffer when you put someone inexperienced in charge. We get it; you want to experiment with various types of ads, filters for target audience, and so on. Someone told you or you read an article that you can run a Facebook ad easily. Guess what! You could lose money with every wrong bid and risk every precious day that brings in irrelevant leads. Hiring a Facebook marketing agency will be the best decision you ever made, because you can pay them a fixed monthly fee and achieve consistent results.

A Facebook marketing agency puts your marketing worries to rest

Once you hire the experts, you know you’ve put your brand in the right hands. No marketing agency would deliberately sabotage your brand; it’s bad for their business. They’ll do their best and go beyond to make sure that your brand performs several notches above competitors. They’ll schedule your Facebook posts, yes that too! You can let the creativity grow and check the analytics for the latest ad. They’ll hand you over with the monthly report to share their performance, your brand’s performance, and the next steps to make things work even better.

Facebook is a pool of potential that if the tapped right can bring your business to the forefront of hungry customers and jealous competitors. The question is how do you want to run it? Hire the best Facebook Marketing Company that looks out for you. Happy Facebook Marketing.

Source - Medium