Why are email marketing services good for business?

hiring a Facebook marketing company

Email marketing has always been standing among the first preferences for consumers. At least, until customer behavior experiences a change, email marketing seems to cover nearly 61 percent of consumer attention compared to mobile messengers and chat applications.

This preference of communicating shopping experiences and many other consumer-related interactions transcends age and gender when it concerns email marketing.

What do email marketing services bring to the table?

Email marketing is a digital marketing vertical that is used based on strategic planning and phase-wise approaches. An email marketing strategy is used to leverage business, create brand recognition, drive sales, and develop client relationships.

This is why email marketing optimization is done by digital marketing companies. Targeting a specific audience may include sending out automated, personalized marketing emails that communicate brand promotions and announcements. Based on sound strategy these emails entail weekly newsletters, promo alerts, customer survey forms, invitation events, and so on.

If you look at it from a global perspective, 87 percent of business-to-business marketers and 79 percent of business-to-consumer marketers are using email marketing services to grow and promote their businesses. That’s a massive percentage of business owners looking to expand their customer base. Email marketing has been trending for a long time; we don’t see its relevance slowing down in any way.

Significant email marketing trends that are here to stay

If you have hired a digital marketing company to provide you with email marketing services, here are some interesting trends that email marketers love to follow, because they work!

1. Creating user-generated content

User-generated content is one of the effective ways to increase organic traffic and convert users into customers. Customers are more likely to trust a company if they see positive reviews from a variety of people who have used that company’s products or services.

2. Creating newsletters that tell stories

Newsletters are more than a sales conversion tool; they also tell stories to customers, offer business insights, and convey to the audience that they matter. Newsletters have a way of building a profound relationship between company and customer.

Therefore, newsletters offer easily consumable news stories, industry updates, thought leadership articles, and other engaging content! So, you can give story summaries and cite trustworthy sources in a quick and easy way to share information that is compelling, digestible, and relevant enough to attract engagement and clicks.

3. Optimizing your content for all platforms

Emails are viewed on laptops, mobiles, tablets, and other devices. You need to make sure that your email can be read on every device. If your emails are unreadable on certain devices, you are losing out on their customers that you are trying so hard to target at the right time on the right day of the week.

4. Personalizing email campaigns

What do we mean by personalizing emails? It means to recommend products or content based on user segments, sharing messages and promotions tailored according to the audience segments, and emailing notifications based on the visitor’s or customer’s behavior.

5. Making emails more interactive

Make your emails less boring, and by that we mean, call out to your audience and encourage them to participate. Use interactive content wherever applicable and relevant. For instance, use GIFs and hover-over images, animated buttons, CTAs, gamification options, and more that include:

• Product carousels and images that can be swiped by the user
• Rollover effects to depict offerings
• Surveys and polls
• User-generated interactive content
• Design mode options like choice of light or dark mode

There are several email marketing tools out there but are the right ones and how to use them? It would be best to hire a company that provides these email marketing services and knows how to use the necessary tools. A sound email marketing strategy can still get you good business, provided you plan it out based on relevant customer data.

Source - Medium