Why are email marketing services good for business?

hiring a Facebook marketing company

Email marketing has always been standing among the first preferences for consumers. At least, until customer behavior experiences a change, email marketing seems to cover nearly 61 percent of consumer attention compared to mobile messengers and chat applications.

This preference of communicating shopping experiences and many other consumer-related interactions transcends age and gender when it concerns email marketing.

What do email marketing services bring to the table?

Email marketing is a digital marketing vertical that is used based on strategic planning and phase-wise approaches. An email marketing strategy is used to leverage business, create brand recognition, drive sales, and develop client relationships.

This is why email marketing optimization is done by digital marketing companies. Targeting a specific audience may include sending out automated, personalized marketing emails that communicate brand promotions and announcements. Based on sound strategy these emails entail weekly newsletters, promo alerts, customer survey forms, invitation events, and so on.

If you look at it from a global perspective, 87 percent of business-to-business marketers and 79 percent of business-to-consumer marketers are using email marketing services to grow and promote their businesses. That’s a massive percentage of business owners looking to expand their customer base. Email marketing has been trending for a long time; we don’t see its relevance slowing down in any way.

Significant email marketing trends that are here to stay

If you have hired a digital marketing company to provide you with email marketing services, here are some interesting trends that email marketers love to follow, because they work!

1. Creating user-generated content

User-generated content is one of the effective ways to increase organic traffic and convert users into customers. Customers are more likely to trust a company if they see positive reviews from a variety of people who have used that company’s products or services.

2. Creating newsletters that tell stories

Newsletters are more than a sales conversion tool; they also tell stories to customers, offer business insights, and convey to the audience that they matter. Newsletters have a way of building a profound relationship between company and customer.

Therefore, newsletters offer easily consumable news stories, industry updates, thought leadership articles, and other engaging content! So, you can give story summaries and cite trustworthy sources in a quick and easy way to share information that is compelling, digestible, and relevant enough to attract engagement and clicks.

3. Optimizing your content for all platforms

Emails are viewed on laptops, mobiles, tablets, and other devices. You need to make sure that your email can be read on every device. If your emails are unreadable on certain devices, you are losing out on their customers that you are trying so hard to target at the right time on the right day of the week.

4. Personalizing email campaigns

What do we mean by personalizing emails? It means to recommend products or content based on user segments, sharing messages and promotions tailored according to the audience segments, and emailing notifications based on the visitor’s or customer’s behavior.

5. Making emails more interactive

Make your emails less boring, and by that we mean, call out to your audience and encourage them to participate. Use interactive content wherever applicable and relevant. For instance, use GIFs and hover-over images, animated buttons, CTAs, gamification options, and more that include:

• Product carousels and images that can be swiped by the user
• Rollover effects to depict offerings
• Surveys and polls
• User-generated interactive content
• Design mode options like choice of light or dark mode

There are several email marketing tools out there but are the right ones and how to use them? It would be best to hire a company that provides these email marketing services and knows how to use the necessary tools. A sound email marketing strategy can still get you good business, provided you plan it out based on relevant customer data.

Source - Medium

Hiring a Facebook Marketing Agency

 Why Bother Hiring a Facebook Marketing Agency?

There are several benefits that come with hiring a Facebook marketing company. You can increase your brand’s exposure to the existing audience and attract a new audience as well. To put it simply, you get to improve your sales conversions. A Facebook marketing agency can run the most effective Facebook ads for you because they are the experts, which means that you get to improve your business.

However, many businesses don’t think a Facebook marketing company can fit their bill. They decide to run the ads themselves, and while this is doable too — whether their efforts can stand the test of competitive time or not, only the sales conversions can tell. Facebook ads have a bunch of features that if implemented properly can work wonders for a brand, but not every business can factor in the aspects of what goes into running a Facebook Ad Campaign. It’s easy and complex at the same time for newbies; we’re here to give you several reasons why it’s best you do away with the micromanaging and instead let the pros handle it for you.

The super benefits of hiring a Facebook Marketing Agency

A Facebook marketing agency comes with experts

An online advertising agency makes sure to get the right talent and experience on-board. The experts hired are highly skilled in running Facebook campaigns and contests, because they’ve been creating and running ads that provide high conversion rates. They are even aware of the latest advertising trends that are specific to the type of audience. Facebook ad campaign experts are trained maestros that know what’s good for your brand more than you do in terms of your audience, their pain points, target locations, age groups, and so on.

A Facebook marketing agency brings the results

A Facebook marketing company can reach within weeks the outcome that would take you months to achieve. For instance, getting leads, or having people to call and enquire; increase fast growth in followers, quick and consistent conversion rates and ever-increasing sales. A marketing agency can get things done faster, leaving you far away from hair splitting ads that don’t convert.

A Facebook marketing agency is affordable

Different Facebook marketing companies are available at your service with a range of budgets. Also, you want to hire an expert because they are far more affordable compared to the losses you suffer when you put someone inexperienced in charge. We get it; you want to experiment with various types of ads, filters for target audience, and so on. Someone told you or you read an article that you can run a Facebook ad easily. Guess what! You could lose money with every wrong bid and risk every precious day that brings in irrelevant leads. Hiring a Facebook marketing agency will be the best decision you ever made, because you can pay them a fixed monthly fee and achieve consistent results.

A Facebook marketing agency puts your marketing worries to rest

Once you hire the experts, you know you’ve put your brand in the right hands. No marketing agency would deliberately sabotage your brand; it’s bad for their business. They’ll do their best and go beyond to make sure that your brand performs several notches above competitors. They’ll schedule your Facebook posts, yes that too! You can let the creativity grow and check the analytics for the latest ad. They’ll hand you over with the monthly report to share their performance, your brand’s performance, and the next steps to make things work even better.

Facebook is a pool of potential that if the tapped right can bring your business to the forefront of hungry customers and jealous competitors. The question is how do you want to run it? Hire the best Facebook Marketing Company that looks out for you. Happy Facebook Marketing.

Source - Medium

web design Company in Ahmedabad

Bonoboz is one of the best website design company in India based in Ahmedabad excelling in User-friendly Website designs and various other Digital marketing services.

Bonoboz makes sure that your website’s user interface and experience make your customers your potential customers and designs your website from the user’s point of view.

We keep a check on the daily digital marketing trends and updates in website designing.

Our web design company analysis your website thoroughly before proceeding with it.

Whether E-commerce, Static or Dynamic website, a responsive website is what our prime focus is.

10 Benefits of Using WordPress to Develop Corporate Websites

Over the last decade, WordPress has gone from a simple blogging site to the most preferred open source web development platform for managing content. Listed below are a few benefits of WordPress:

1. Cost Effective

WordPress designing and development is extremely cost-effective. You can create websites for free without hiring expensive web designing companies. You can use templates and plug-ins and maintain the website yourself, eliminating the need to pay web developers every time you want to make small changes.

2. Customizable website design

With WordPress development, you can customize the look and feel of your website to provide a unique experience to your visitors.  You can choose the appearance and design of your website and set it up according to your target audience.

3. Better SEO ranking

Websites made on WordPress are nearly ready with SEO mechanics which gives you a head start ahead of your competitors. WordPress plug-ins let you implement headlines, descriptions and even optimize your pages for keywords.

4. Beginner friendly

WordPress has a beginner-friendly user interface that lets you manage your entire website from a single dashboard even if you have no coding knowledge or experience like web designing companies.

5. Mobile friendly

WordPress websites are mobile friendly and eliminate the need to create a second website for mobile users by automatically recognizing a mobile browser and configuring the content to be viewed on both.

6. Site Security

WordPress has had the insignificant number of security exploits over the years. Good WordPress web designers and developers can also fortify your site’s security and make it hacking-proof to save your sensitive data.

7. Community support

WordPress is an open source managed by a massive community of millions of users around the world. Any problems or queries will instantly be solved by a web developer or maybe web development company.

8. Inbuilt Blog 

Since WordPress was originally created as a blogging platform, you can directly connect your blogs to your website. You can add email subscriptions to your blog, allow commenting, and automatically add recent blog posts to other pages of the site, such as your home page.

9. Multiple Access

With WordPress, you can build your own team by setting-up multiple users for the website and assign access levels to each user. You can restrict power to editing and read-only access for different level employees.

10. You Have Control of Your Site

With WordPress, you no longer have to wait for responses from web designers as you can easily set up, make updates and maintain your website from anywhere.

Creating a website using WordPress development is beneficial not just for bloggers but for corporate websites as well. Feel free to contact us and we will help you to create such websites.

Why Should Cheap SEO Packages Be Avoided

As we discussed in our previous blog that a lot of businesses have the misconception that investing in SEO is a redundant and inconvenient cost. In an attempt to save money, they choose cheap SEO services which not only waste money but also provide backlinks from irrelevant websites or stuff them with as many instances of the target keyword as possible. With this, rankings may rise initially but could later lead to being penalized by Google for using black-hat SEO techniques.

Which is why there are a few reasons to avoid cheap SEO packages:

1. Cheap Packages do not deliver much

High-quality content and backlinks are the most important aspects of SEO, both of which require a lot of labor and capital. Companies that offer cheap services lack the capital and the resources required to create high-quality content and to pay for placements on quality sites. They use generic content and article spinning software that scrape online articles and make them appear like new posts. The articles may appear original but are plagiarised versions from other websites.

2. Sub-standard Link Building Doesn’t Move the Needle

There was an emphasis on quantity over quality when link building first emerged. There was a lesser need for engaging content because companies with the most links to their website achieved favorable organic search results. Investing in services like these is a waste of financial resources these days because Google not only ignores but also penalizes and removes such websites from organic results. 

3. One Size Definitely Does Not Fit All

Since no two businesses can ever be the same, individual strategies should be made according to the needs, circumstances, and objectives of each individual client, which only reputable SEO providers pay attention to. Whereas, cheap SEO agencies have little interest in a business and its core objectives.

4. You Have No Leverage to Hold Cheap SEO Firms Accountable

Since the focus of cheap SEO providers is to create a huge number of clients, they do not try to create long-term business relationships. This makes it difficult to hold them accountable in case of bad service.

5. Cheap SEO Providers Can’t Deliver a Long-term Strategy

Cheap SEO providers try to secure one-off payments meaning that they can deliver only short-term campaigns which provide little or no value for money.

Conclusion

It is tempting to be drawn towards cheap SEO packages, however, it is important to prioritize value over cost. In short, one must avoid agencies that guarantee quick first page rankings or keep the ownership of the content that they provide for your website.

Beginner Tips for Blogging and How it Will Help in SEO

Beginner Tips for Blogging and How it Will Help in SEO

Every business needs a blog. And if done right, your blog can be your business. So read on as these are some tricks and hacks that'll help you get started on your blogging journey.

Why Blog?

Whether it is a business, social campaign or personal project, blogging is the most essential and the most useful aspect of digital marketing. And like any marketing strategy, the aim is to reach the widest audience possible.

Now, SEO is a term slowly tossed around while discussing blog penetration and reach. So, let's dig deeper and help you kick-start your professional (and successful) blog.

Blogging and SEO

SEO or Search Engine Optimization refers to the process of boosting the visibility of a blog or web page by improving its listing in search engines. The higher it is listed, the better chances of it being visited by users and improving web traffic.

We know what you're thinking. To increase the web traffic to your blog, you must be ranked high by search engines. But to be ranked high by search engines, you must increase the web traffic to your blog. Catch 22!

But don’t fret yet as we are here to make things a little easy.

What to do and How to

Content Quality:

Your blog must contain high-quality content. Obvious right? But you'd be surprised by the number of bloggers out there who try every trick in the book and still fail. The reason? Poor content quality.

So write highly relevant content which would benefit the readers and add value to them. So don’t just stuff your post with keywords and think it's done. Search engines are smarter than you think and it'll end up doing more harm than good.

Back Linking:

As you write high-quality user-generated content, it will begin featuring in other bigger, more reputable blogs. This is known as ‘backlinking’. You just need to find some relevant sources and you can create high-quality backlinks from it by creating awesome content.

And that will not only instantly spike up the traffic to the mentioned post, but will also increase the ranking of your blog in Google's SERP.

Consistency:

The brains behind Google recognize and punish websites which have a set number of articles for a long time and have not been updated.

So keep writing good content for your blog on a regular basis. Not doing so will have a negative impact on your rankings and your dreams of a successful blog might be delayed.

Keywords Strategy:

Yes, they're critical, but there's a trick to doing them right. The keywords you should be using more often are long-tail keywords.

These are more specific and higher ranked. So, you should go for "Beginner Tips For Blogging" instead of "blog tips". (See what we did there?)

Social Media

Social media can also be an important tool in promoting our blog. When your blog or article is shared by the masses on social media platforms such as Facebook, LinkedIn or Twitter increases traffic to your blog and builds positive credibility, both of which aid in SEO.

Updated Content

Search engines have tools which can identify how fresh your content is. If the articles in your blog were written a long time ago and had not been updated ever since it'll push your rankings on the lower end.

To avoid this, regularly update your content by adding new information, stats, pictures, etc.

These are the pillars of good and profitable blogging. If you follow this everything else will fall into place. If you have any suggestions or if there's a particular aspect of blogging you'd like us to elaborate on, please let us know in the comments section. Happy blogging!